The Lingerie Shoppe (@AstoriasSecret) debuted on November 27, 2019, with an exclusive “Sneak Premiere” that left guests buzzing. These invite-only events, shrouded in secrecy, revealed the location only to select followers at the last moment, heightening the venue’s mystery and allure.

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From the start, Astoria's Secret fostered a one-of-a-kind atmosphere where guests could embrace their most confident, sexy selves. As a safe and welcoming space, it quickly built a loyal community, growing organically with the ethos of “good people bringing more good people.” The buzz didn’t stay a secret for long—by January 2020, TimeOut New York highlighted it as one of the city’s most exciting venues, praising its brilliant concept, stunning design, and bespoke cocktails.

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February 2020 introduced the first annual #WeOwnValentines Celebration, transforming the space into a hub of art, performance, and empowerment. Month-long festivities included burlesque by @BellaBombshel’s Body Positive Burlesque Revue, a Living Art Exhibition by @KarmaSoulEnt, and indulgent treats like chocolate-covered strawberries served by the enchanting #KillerQueen staff. These events cemented Astoria’s Secret as more than a bar—it became a destination for unforgettable experiences.

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Then, in March 2020, the whole world changed. As the pandemic forced bars and restaurants to shut down, Astoria's Secret refused to fade away. Instead, it adapted, launching SecretTV—a digital platform bringing its signature mix of sensuality, entertainment, and connection into followers’ homes. This kept the community thriving, proving that its mission of empowerment and self-expression couldn’t be dimmed.

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Despite the challenges, Astoria’s Secret found creative ways to flourish without ever sacrificing its exclusive brand identity. Signature cocktails like The Vaxxini Shot and In-House Moonshine Cocktails, along with immersive party packages, fueled unforgettable nights. The venue expanded its calendar with even more glamorous shows and events, solidifying its reputation as a one-of-a-kind nightlife destination.

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However, the post-pandemic commercial landscape surrounding Astoria's Secret changed drastically. Disruptive nightclubs and rowdy crowds dominated the street, transforming the area's once welcoming atmosphere making it less aligned with the exclusive and upscale experience that both guests and staff have come to expect.

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Rather than compromising the integrity of the brand, a strategic decision was made to relocate in 2024. While this decision currently puts the brand on an extended hiatus, it also presents an exciting opportunity to create an even a bolder, sexier, and more exclusive venue in a new location that fully reflects the sophistication and ambiance of the business.

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Stay Tuned for the Dream Vision of Astoria's Secret scheduled to debut in 2025.

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